The well-known K-pop girl group 2NE1 will be the ambassadors
for the Korean Brand and Entertainment Expo (KBEE) 2013, that will be held in
London, as to giving their European Hallyu fans a chance of experience and promote
Hallyu wave more.
KBEE promotes the culture of Korea itself including IT
convergence, Franchise of Korean brands such as Korean Fashion, Cosmetics and
Merchandise Products, which will more known in the land of great potential.
Though the group hasn’t perform anywhere from the continent yet,
they somehow visited places and hope to perform for the KBEE 2013. Because of
this, Hallyu will not only leave a mark in Europe but also become the tool for
bridging cultural and economic changes between the two countries.
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