The well-known K-pop girl group 2NE1 will be the ambassadors for the Korean Brand and Entertainment Expo (KBEE) 2013, that will be held in London, as to giving their European Hallyu fans a chance of experience and promote Hallyu wave more.
KBEE promotes the culture of Korea itself including IT convergence, Franchise of Korean brands such as Korean Fashion, Cosmetics and Merchandise Products, which will more known in the land of great potential.
Though the group hasn’t perform anywhere from the continent yet, they somehow visited places and hope to perform for the KBEE 2013. Because of this, Hallyu will not only leave a mark in Europe but also become the tool for bridging cultural and economic changes between the two countries.
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